The Swapie Blog

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Must Have Tools for SME

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Work hard? Why not work smart! Just like you, we are a small business so we know how using the right tools can really make a big difference. If you are a small business owner, here are some tools and software you can use to assist you so you can focus on the work you do best.

  1. For Communication

Given the current pandemic, a large percentage of small businesses are working remotely thus having tools that can promote good communication habits can help foster a chemistry within the company.


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Price: Free | $6.67 USD/month | $12.50 USD/month

Slack aims to maximise your team’s productivity by making work a little less like work. With slack, you can expect work to be smoother with better collaboration. In addition, you can also streamline and automate routine tasks so that your team can focus on the more important tasks. One feature we like the most is that slack is like the home of our business. Given the unlimited integrations offered, spend less time switching between applications and more time communicating with each other.

2. Project Management

Having too many projects going on at once and afraid that you might forget something? Having a good project management tool allows you to be reminded of the tasks you need to do.


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Price: Free | $10 USD/month

Trello is a good project management tool that helps you organize and prioritize your projects in a fun and flexible way. Trello aims to help businesses manage projects, organize tasks with customizable boards, lists and cards. Our favourite feature in Trello is that they allow us to easily connect apps that we currently use such as Google Drive, Dropbox and Slack into our Trello boards to help us fine-tune to our needs.

3. Email Marketing

One thing that all businesses need is marketing. There are different ways to do business marketing and email marketing is one of them. (If you are interested in knowing more about marketing, do read our latest blog on The Ultimate Guide to B2B Marketing or Digital Marketing Tips You Should Know)


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Price: Free | $10 SGD/month | $15 SGD/month | $25 SGD/month | $420 SGD/month

Mailchimp is an all-in-one marketing platform that helps you manage and engage all your existing and potential audience. Mailchimp aims to help you become expert marketers through their contact management practices, aesthetically designed campaigns and powerful analysis tools. Also, we like that Mailchimp has a relatively intuitive user interface, so the more you use it, the more familiar you will get.

4. Website Builder

Having a website makes your business more credible than companies who only have social media profiles. So if your company does not have a website yet, it is high time you start creating one. There are many things you can do with a website such as showcasing your products and service, displaying your best reviews and testimonials and the list goes on.


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Price: Free | $10 USD/Month | $15 USD/Month | $30 USD/Month

Wix is a template website builder with an AI rolled into it. You can choose from over 500 industry-specific templates and make use of its drag-and-drop editor function to easily customize your site. We think Wix is relatively simple to pick up especially if you do not have a technical background.

These are some of the useful tools that we have used and decided to share it with you so you can optimize your time and make the best use of your time to improve your business! 😃

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