The ongoing COVID-19 pandemic has caused many businesses to pivot or change how they normally operate. There has been an increased amount of people staying and working from home since the circuit breaker in Singapore. In 2020, we have seen more and more products and services moving online due to COVID-19. Because of this, the importance of having a digital presence for your business has increased tremendously.
We have collated 4 tips to help you successfully grow your business through digital marketing.
1. Content Marketing
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Today, having a larger variety of content (visual, graphics, infographics, video and more) is better than only having a single type of content. As more businesses are including content marketing in their marketing strategies, competition continues to get harder.
Nowadays, whatever your business does online, there is a high tendency that it will be drowned in noise or information overload. To rise amongst the rest, you need to publish more content of higher quality. HubSpot data found that posting at least once a week was critical to get a good return on your “investment” however, we believe that there is no one right number of how often one should post. After all, it is not about quality or quantity but a good mix of both. When generating content for your business, we believe all content should be unique, valuable and relevant to your target audience.
2. Email List
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It is important to constantly engage with your audience by providing them information and updates of your brand. A company should start having an email list at the start of the business as it gives you the opportunity to reach out to potential customers without having any form of limitation. However, if you do not already have a mailing list, it is time to start planning to include an email list to your business.
When sending emails to your audience, you have to ensure that you send them useful information such as providing them any updates and progress of their business or sending over good regards during festive seasons. You can look for services like Salesforce, MailChimp, Sendinblue that allows you to create and send personalised email to your target audience.
3. Pay-Per-Click (PPC) Marketing
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PPC is a paid form of digital marketing that helps drive traffic to your website by running advertisements and paying only for every “click” you receive on your advertisement. The good thing about PPC is that it allows you to segment the whole market based on location, gender, interest and more.
The trick to getting your PPC right is to target the right audience at the right time with the right advertisement. Sounds very much like a fluff but it is very important to truly understand your audience, only then will you know how and when to target them. Some of the current popular platforms you can consider are Google Ads, Facebook Ads and Instagram Ads.
4. Mobile Marketing
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In recent years, the mobile has been an integral part of the majority of your consumers’ daily lives. It is important to ensure that your content is mobile friendly where your websites and social media networks are accessible on both mobile and desktops.
Also, mobile marketing produces instantaneous results and has a huge viral potential (don’t we all want our content to go viral, well at least for the right reason). As such, in 2021, you should continue optimising their content and websites to be compatible on mobile devices.
In such a volatile and ever-changing period, it is important to keep up with all the different trends so as to ensure that you will always be one step ahead of your competitors (psst: that one small step could mean a lot in the business world). So keep your eyes peeled on this our social media as we will try our best to bring you the latest trend in 2021! 😃